Launched in 2018, MAD is a video channel combining the expertise on fashion of Madame Figaro editorial team and on the social platforms of the in-house agency Social&Stories.
It is a pure video player, broadcast on key social media platforms (Instagram, Youtube and Facebook) and on Madame Figaro site.
It targets young affluent groups, MAD about fashion, pop culture, arts and music, with a millennial approach and behaviour, extremely familiar with social media.
MAD is sassy, creative and vertical to better suit the format of the video content.
Cesanamedia has been the exclusive representative for Figaro Group in Italy since 2005