New York Times brand campaign: “the Truth is more important now than ever”

The New York Times today announced that it would launch a new brand campaign to underline the importance of facts and encourage the support of independent journalism.

The campaign includes national and local television, digital, social media, outdoor and print advertising. Broadcasted for the first time on television on Sunday, Feb. 26, including during the Academy Awards on ABC that evening, it is the first television advertising The Times has done since 2010 and its first brand-focused television ad in a decade.


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