The Athletic

The Athletic is the sport-centric digital platform acquired by The New York Times in January 2022.
The Athletic connects the world’s largest sports newsroom with a global passionate community of sports professionals and amateurs. The Athletic has managed to build up an ever-expanding pool of subscribers and a huge group of users reached globally which makes it the fastest-growing subscription publishing business in the world.

Cesanamedia has been the exclusive representative for The New York Times in Italy since 1999.