2019 reshaped ADMEIRA portfolio

The media portfolio of Swiss media company Admeira has been reshaped.

The leading luxury magazine Bolero will be enclosed with the business journals Bilanz and Handelszeitung six times a year. Bolero, which will take the place of the existing lifestyle supplement Icon, will keep discerning readers informed about topics from the worlds of culture, lifestyle and fashion. This will expand the circulation of Bolero, and its reach among business- and lifestyle-oriented readers will increase accordingly.

The T magazine that comes with Le Temps appears 20 times a year. Six special editions will appear in which the themes covered up to now by the French edition of Bolero – fashion, beauty, jewellery and luxury – will be given a particularly strong weighting. Thus Bolero and «T» will together provide a new, national offering for an attractive target audience. Bolero Men and the French-language edition of Bolero will be discontinued as of the end of 2018.