C-PAN, Cesanamedia Premium Ad Network is the innovative digital offering combining direct and programming buying.

C-PAN represents an enlarged, brand-safe and comprehensive network proposition comprised of long time Cesanamedia media partners. It includes the most qualitative properties worldwide, all focusing on upmarket target audiences. C-PAN covers multiple territories in a flexible and holistic way.

While premium media remains at the core, other innovative tools like targeting, creative and analytics are available, skilfully employed to improve digital campaigns’ performances.

Through First Look, Cesanamedia’s  own trading desk, we can deliver the most leveraging specific technical and operational capabilities: real-time monitoring and real-time optimisation; automatic daily report with key metrics together with bespoke creative solutions.